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At Martijn Schaap, we’ll give you the wings to run a successful business with limited burdens. How? We allow you to reap the benefits of our extensive knowledge base and the expertise of our trusted partners – it’s our job to make your business pain-free and profitable.

The best thing we got out of the training was gaining insight into the unconscious brain and the views of our customers.

Eric Bond

Business Solutions Manager at Bluekens Truck & Bus Breda

There was a lot of room for dialogue and feedback. It helped us to grow as a management team.

Tjeerd Hallema

Business Unit Manager at SPIE Netherlands

Challenging, enlightening and educational!

Roelof Akse

Regional Sales Manager National Key Account Manager Festool

Curiosity has been cultivated by the training sessions of Martijnschaap.com, which led to a more conscious look at the common goal to be achieved.

Laila Hajioui

Coordinator Social Team municipality Ouder-Amstel

Some minds we moved

Martijn Schaap

Founder of Martijnschaap.com, a leading training organisation with over 20 years of experience in enabling business leaders.

“My interest in trade, sales, and building relationships started at a young age. Although my parents were not always happy with their 14-year-old son’s full garage, I think they were secretly a little proud. After studying at the HEAO and working for a shipping agent in New York for a year, I started selling photocopiers and fax machines which kickstarted my passion for entrepreneurship. After working for companies like Nashuatec, IBM, and Orange Business Services, I decided at the age of 30 to start my own business. Initially, I focused primarily on practical business skills, but after extensive research, I realised that success is also dependent on the subconscious mind of a person. My greatest endeavours have included founding a recruitment & selection agency, expanding a real estate firm with a branch in South Africa, acquiring an installation company, and guiding large international companies in the development of their (sales) organisations. But while these were successful in business terms, they also helped me deepen my relationship with myself and my purpose.

That’s why my passion lies in helping people and organisations reach their full potential. I guide individuals to grow both personally and professionally because I believe that the combination of the two is the real secret to success. What we do is more than just business for me – it’s a way of life. The act of running a business that brings meaning to the lives of our clients is what drives me every day. We don’t want to keep this secret to ourselves; we want to share this way of life with aspiring entrepreneurs too! Our proven model has been trialled and perfected over the years, and I am excited to grow this franchise, ensuring that successful entrepreneurship training is as accessible as possible”

Martijn Schaap

CEO

Start Growing
Become a Partner

Leroy Jansen

Leroy has been part of the Martijnschaap.com team since 2019 and is responsible for internal digital developments such as implementing new innovations and optimising the business process. In addition, he also shares his expertise through one-on-one coaching for employees and clients across sectors.

“I was trained by Martijn Schaap, and it had an incredibly positive influence on me as a person. I was so impressed by this training that I knew I had to work with him. Together, we sat down and envisioned how our strengths could compliment each other. It was an open session where anything was possible and I felt valued as an individual right away.

I currently focus on the digital transformation of Martijnschaap.com and am very inspired by the endless possibilities our organisation can offer entrepreneurs. The main qualities of our partners include a love for entrepreneurship, a desire for business success, and the aspiration to make a meaningful impact on people. It is this “way of living” that gives us fulfilment, energy, and inspiration.

The thought cloud is one of the best catalysts for entrepreneurship MartijnSchaap.com has to offer. It’s had an amazing impact on me because it stimulates my creativity to the fullest and pushes me to bring high-quality, valuable insights into my daily business conversations. By now, our list of training concepts is so extensive that we can confidently train any type of organisation. What I find particularly beautiful about our approach is that we apply psychological and scientific insights to the training experience. As a result, it’s not just about helping you build skills, but also unlocking a deeper understanding about yourself and your purpose.”

Leroy Jansen

Chief Digital Officer

As a partner, you become part of our partner community. You will have access to a safe place to exchange ideas, share best practices, and benefit from mutual support.

Mark van Dam

Mark van Dam has seven years of experience as a Martijnschaap.com partner. He has thoroughly enjoyed taking on the challenge of inspiring new clients to put people at the centre of their business decisions, based on the philosophy of MartijnSchaap.com.

“From a young age, I have had a curiosity for what motivates people to do or not to do certain things. This evolved throughout my career, and in my work for various companies I was always fascinated by the question: ‘How do individuals with identical education and job titles, yet varying levels of success, differ?’ I only found the answer to this question after a training course at Martijnschaap.com. I couldn’t believe that this knowledge and “way of life” was only being provided to me now. I immediately knew that I had to become a partner to share these inspiring methods and change as many lives as possible, just as they changed mine.

Before my time at Martijnschaap.com, I worked at various large companies, including ING, Univé, and Sanoma. In my past roles, I built competencies in time management and mentorship. I bring these experiences to my training, which allows me to easily relate to real-life situations and contribute best practices. I get the most energy from developing skill sets in the areas of sales, leadership, and team building. When people tell me how our methodology has helped them take significant steps both at work and in their private life, I am reminded of how rewarding my work is!”

Mark van Dam

Senior trainingspartner

Get onboard with the central marketing and advertising process for additional lead generation.

Joost Lapidaire

Joost has been a partner at Martijnschaap.com since 2019. His main coaching goal is to help people gain energy from their work in a sustainable way. His approach strives for an optimal balance between efficiency, results, and enjoyment.

“I find it fascinating how beliefs guide our behaviour and how our brains work, so developing people and organisations gives me a tremendous amount of energy. With the tools from Martijnschaap.com, every training session is a joy to deliver. The approach and subject matter really impressed me when I first encountered it four years ago, and I’m grateful to continue working with it. I always share my enthusiasm with the people I get to train because the impact it has on participants is significant. Predicting behaviour, in particular, is magical for participants. I am the proud father of two: Bente (12) and Tijn (7). My children, like me, are quite athletic. I have been playing football my whole life, and for the past few years, I have also been distance cycling. I am trying to make it a goal to take on a physical and mental challenge every year, so this year I will be cycling the Alpe d’HuZes as a fundraising effort

I am also passionate about the automotive sector and the upcoming disruption that autonomous, electric, connected, and shared cars will cause. The cross-industry impact will be vast and difficult for many people to comprehend, but I think organisations that consider such disruptions will truly have a competitive advantage. Do you want to gain an advantage over your competitors as well? Feel free to contact me to discover the impact my training can have on your people and organisation!”

Joost Lapidaire

Senior trainingspartner

What our
clients say

The heart of our organisation: The partners. Read our inspiring testimonies.

The best thing we got out of the training was gaining insight into the unconscious brain and the views of our customers.

Eric Bond

There was a lot of room for dialogue and feedback. It helped us to grow as a management team.

Tjeerd Hallema

Challenging, enlightening and educational!

Roelof Akse

Curiosity has been cultivated by the training sessions of Martijnschaap.com, which led to a more conscious look at the common goal to be achieved.

Laila Hajioui

Raquel van Oijen

Raquel has been working at Martijnschaap.com since 2015. Her specialty lies in team building and coaching by highlighting the individual talents of each team member. She understands that a strong team begins with each contributor.

“I have always been interested in digging deep into personal motivation and behaviour change. Since 2010, development of self-awareness is a core theme I work on every day, both for myself and clients. I facilitate this through a collaborative approach that also takes into account the unique cultural facets of each team and organisation. One of my core values is equality, which is why I am also an advocate for empowering female leaders. Self-awareness is incredibly relevant for ensuring women are in the best position to lead and grow in their organisations. I often focus on having my female clients recognise how they can better relate to their environment in order to increase their individual potential.

I have found my place within Martijnschaap.com, and I’m proud to say that I have been involved with this organisation from the very beginning. The organisation has a philosophical approach to self-development which unlocks your mindset to better absorb the skills you desire. The concept of unconscious beliefs intertwined with skills and new insights is, in my opinion, a particularly strong concept. I believe that you can only succeed by coming to terms with what your empowering, but also limiting beliefs are.” “In addition to my professional life, I am happily married and have two children who are already living on their own. I have Dutch and Spanish roots, so naturally, I love culture, literature, cooking, and good food. I also enjoy being in nature, especially if I’m sailing and hiking.”

Raquel van Oijen

Senior trainingspartner - Teambuilder

Although you work as a partner within a well-known model, you have complete freedom to run your own business!

Stephan Annema

Stephan has been a part of Martijnschaap.com since 2016. In addition to coaching organisations, he also invests his time in writing thought leadership articles.

“Originally when I joined Martijnschaap.com, I started as a sales trainer because I saw a lot of added value for that wonderful profession within great companies. Sales is, after all, the starting point of value creation. I noticed that many professionals wanted to grow, but weren’t taking the appropriate steps to do so. I began to wonder what the root cause of this inability to change was, and realised that the answer lies in people’s unconscious patterns and habits, and not in their daily work. Since joining Martijnschaap.com, I have learned more about these self-awareness and development concepts.

The unique connection we make between psychology, personality, and individual strengths is our distinguishing factor at Martijnschaap.com! Unfortunately, this is the missing link in many development programs, which makes our work even more valuable and needed. Our one-of-a-kind methodology is proven to work. It energises me to develop people and help them grow in the areas of Sales, Leadership, and Team Culture. It’s so rewarding to work with cool people and strive for win-win situations for all parties involved. There’s nothing more beautiful than that!”

Stephan Annema

Senior trainingspartner

As a partner, you become part of our partner community. You will have access to a safe place to exchange ideas, share best practices, and benefit from mutual support.

Real Benefits

Maximise your talent as an entrepreneur and get paid what you truly deserve as a professional. The benefits stack up!

Brand recognition and proven model

Benefit from the proven business model and the brand recognition of the organisation.

Maximum support

Comprehensive training and support to help you start quickly and effectively.

Entrepreneurial freedom

Although you work as a partner within a well-known model, you have complete freedom to run your own business!

Marketing & advertisement

Get onboard with the central marketing and advertising process for additional lead generation.

Community driven

As a partner, you become part of our partner community. You will have access to a safe place to exchange ideas, share best practices, and benefit from mutual support.

Start Growing
Become a Partner

Frequently Asked Questions

Here are the questions we get asked the most. If you have any additional questions, we’d love to hear from you! Fill in the contact form and we’ll be in touch with you soon.

Is it possible to implement my own ideas and initiatives within the partner model?

As a partner, you have the freedom to implement your own ideas and initiatives as long as they fit within the guidelines of the model. We always encourage new ideas and fresh perspectives on best ways forward, so we may even implement them at the organisational level.

What does my first day as a partner look like?

First, you will receive technical training, where we explain how to work with our systems and tools. Then you will go through a train-the-trainer program, where Martijn Schaap will teach you how to train our concepts and prepare you to become the best trainer you can be. You will also attend training with existing partners to get their unique insights and support.

What kind of support can I expect?

In addition to the intensive onboarding program, we offer support with lead generation, time management, customer contact, and much more. You are not alone. However, we do expect an entrepreneurial mindset to drive your learning outcomes!

What does the business model look like?

The business model is as follows: you receive 80% of the revenue you generate (with the exception of special custom projects) and contribute 20% to the organisation. This revenue is fully reinvested in the Martijnschaap.com organisation to further grow the business and ensure a quality experience for partners like you.

What are the exit possibilities for me as a partner?

As a partner, you enter into an agreement for a minimum of 12 months (maximum of 60 months). After the minimum period, you can decide to terminate the agreement. After termination, it is no longer possible to use the concepts, tools, training methods, and other intellectual property of Martijnschaap.com.

Let’s Talk Opportunities

Martijn Schaap

Martijn Schaap

CEO

Start Growing Become a Partner

Leroy Jansen

Leroy Jansen

Chief Digital Officer

Mark van Dam

Mark van Dam

Senior trainingspartner

Joost Lapidaire

Joost Lapidaire

Senior trainingspartner

What ourclients say

The best thing we got out of the training was gaining insight into the unconscious brain and the views of our customers.

There was a lot of room for dialogue and feedback. It helped us to grow as a management team.

Challenging, enlightening and educational!

Curiosity has been cultivated by the training sessions of Martijnschaap.com, which led to a more conscious look at the common goal to be achieved.

Raquel van Oijen

Raquel van Oijen

Senior trainingspartner - Teambuilder

Stephan Annema

Stephan Annema

Senior trainingspartner

Real Benefits

Brand recognition and proven model

Maximum support

Entrepreneurial freedom

Marketing & advertisement

Community driven

Start Growing Become a Partner

Frequently Asked Questions

Is it possible to implement my own ideas and initiatives within the partner model?

What does my first day as a partner look like?

What kind of support can I expect?

What does the business model look like?

What are the exit possibilities for me as a partner?

Start Growing Become a Partner

Innovating business by moving minds

Innovating business by moving minds

Let’s Talk
Opportunities

Start Growing
Become a Partner

What our
clients say

Start Growing
Become a Partner

Start Growing
Become a Partner